“If You Build It, He Will Come.”
Field of Dreams
This is a mistake companies make time and again. The truth is, just building a website doesn’t mean the leads will automatically come in. In fact, 61% of B2B marketers cite generating high-quality leads as their No. 1 challenge.
What it does mean is your website must have more than great design: it must also deliver a great experience. No matter if your site is informational or transactional, a truly effective website will be engaging, offer solutions and be easy to navigate. And it must help customers find what they are looking for.
Solutions Designed for You
Just like every company has a unique footprint in the market, there is no one-size-fits-all approach that works for your digital presence. At LiveEcho, our team of designers, developers and analysts offers a variety of website marketing services, customized to your specific needs.
Our team of developers take the phrase “best practices” to heart for every website we touch. By incorporating the latest development standards, we ensure your site is future proofed for long-term growth. We also won’t leave behind unnecessary functionality that only bloats in the backend. Instead, you are left with a clean, tested and functional site that meets your needs, while staying true to your brand. Our development services include:
- WordPress and Squarespace-based sites
- HTML and custom coding
- Transactional Shopify sites
- Mobile-first design standards
- CRM tool integration
- Full site QA prior to launch
Analytics is the backbone of any website’s KPI. That’s why every marketing project we undertake starts with this from the onset. Whether we are building a whole new site, giving your current site a refresh or optimizing your site for search, our web team uses analytics to set up your site for success. This includes:
- Adding or enhancing Google Analytics functionality
- Implementing tracking features or heat mapping
- Competitive traffic analysis
- Conversion metrics
- Monthly traffic and analytics reporting
A website that “works” is more than one without broken links. A user-friendly site will draw in visitors and efficiently move them where they want to go, toward a conversion. At LiveEcho, we analyze what pages your visitors are engaging with the most, and where they are dropping off. We also use UX tools to ensure they are easily finding the information they are looking for, so you can turn their interest into sales.
Do you know the most successful pages on your website, or those that consistently bring in visitors? Do you know what channels they came from? We use these questions and more to determine what content is working on your site, and what visitors are searching for to find solutions such as yours. Our content marketing plan then puts this to the best use, so we can leverage your content for enhanced traffic and ultimately driving sales.