Studies show that 90% of consumers buy from brands they follow. What this tells us is that social media has become integral to the shopping experience. From initial discovery to purchasing, and from to reviews to brand loyalty, social media is present at every stage of a buyer’s journey.
While social media has historically been important for B2C brands, it also has a growing foothold in the B2B sector. Studies show that 64% percent of corporate website referrals originate from Linkedin, and 62% of businesses use YouTube to post video content for customers and prospects. Hands down, brands today must be zealous about their social media presence.