“The goal of social media is to turn customers into your personal evangelist.”
Shane Barker
Studies show that 90% of consumers buy from brands they follow. What this tells us is that social media has become integral to the shopping experience. From initial discovery to purchasing, and from to reviews to brand loyalty, social media is present at every stage of a buyer’s journey.
While social media has historically been important for B2C brands, it also has a growing foothold in the B2B sector. Studies show that 64% percent of corporate website referrals originate from Linkedin, and 62% of businesses use YouTube to post video content for customers and prospects. Hands down, brands today must be zealous about their social media presence.
Creating the Dialogue
Most companies forget that social media is a two-way dialogue and conversation, not a personal monologue. But to participate effectively requires knowing which channels your audiences use and what draws them in.
At LiveEcho, our multichannel strategy works to understand which social platforms your customers and prospects use, and what content is driving engagement for your brand. We also use data to inform post frequency, tone and ideal day/time of the week for your audience. Our goal is to ensure your social media engagement is a conversation worth having.