Search Engine Optimization (SEO) is a data-driven approach that researches and defines the common search terms for your business and industry. What many companies fail to do, however, is continually optimize their digital footprint with keywords that help search engines—and buyers—find them.
At LiveEcho, we take the guesswork out of SEO, and operate purely off data. Starting from a site-wide audit and implementation, our SEO team maximizes your content’s effectiveness to boost the ranking and visibility of your website for keywords your buyers are using in search. The building blocks of our SEO offering include:
- Analytics: Tracking effectiveness—from reach to conversions—is critical for knowing if your programs are helping buyers cross the finish line.
- Competitor Research: Understanding how your competitors are performing can offer insight for where your brand excels—or falls short—online, while giving you benchmarks for success.
- Content Optimization: Ensuring the content, images and page tags on every page of your site are optimized for search allows buyers to find you.
- User Experience: The overall design, flow and navigation of your site is a big factor in the user’s experience—and can mean the difference between engagement and a bounce-off.