“SEO Requires a Commitment, Not a Campaign.”
James Reynolds, SEO Sherpa
Having a website without ongoing SEO is like having a car without an engine. It may look beautiful on the outside, but it won’t have the inner workings to get you where you need to go. For businesses today, this means approaching SEO from a strategic initiative—not a one-off campaign—to reach buyers looking for the types of solutions you offer.
More than 90% of today’s B2B buyers research products and services online before making their purchasing decisions. Plus, they are 60% of the way through the buying journey before they ever reach out to a salesperson. Helping buyers find you in the digital marketplace—within the channels they use—is critical for turning interest to commitment.
Search Engine Optimization (SEO) is a data-driven approach that researches and defines the common search terms for your business and industry. What many companies fail to do, however, is continually optimize their digital footprint with keywords that help search engines—and buyers—find them.
At LiveEcho, we take the guesswork out of SEO, and operate purely off data. Starting from a site-wide audit and implementation, our SEO team maximizes your content’s effectiveness to boost the ranking and visibility of your website for keywords your buyers are using in search. The building blocks of our SEO offering include:
- Analytics: Tracking effectiveness—from reach to conversions—is critical for knowing if your programs are helping buyers cross the finish line.
- Competitor Research: Understanding how your competitors are performing can offer insight for where your brand excels—or falls short—online, while giving you benchmarks for success.
- Content Optimization: Ensuring the content, images and page tags on every page of your site are optimized for search allows buyers to find you.
- User Experience: The overall design, flow and navigation of your site is a big factor in the user’s experience—and can mean the difference between engagement and a bounce-off.
THE POWER OF SEM
While SEO relies on generating traffic organically, a mix of paid search engine marketing (SEM) campaigns can put your website on the top of search results, while bringing prominence to your brand offering.
An effective SEM strategy combines an SEO mindset with pay-per-click (PPC) initiatives to quickly improve your brand’s visibility. Plus, it provides the analytics necessary to track the ROI of each campaign.