This might have been true for P.T. Barnum, but unless you want a three-ring circus on your hands, it won’t fly with today’s real-time communications. With mass communication at everyone’s fingertips, it’s challenging to control the conversations taking place about your brand. It’s even more difficult for prospects to sift through all the information—and misinformation—about your company in order to make a decision.
This is where public relations can make the biggest impact. By gaining earned media coverage through third-party credible sources, you enhance your brand’s value and relevance with potential buyers.