“THERE’S NO SUCH THING AS BAD PUBLICITY.”
Phineas Barnum
This might have been true for P.T. Barnum, but unless you want a three-ring circus on your hands, it won’t fly with today’s real-time communications. With mass communication at everyone’s fingertips, it’s challenging to control the conversations taking place about your brand. It’s even more difficult for prospects to sift through all the information—and misinformation—about your company in order to make a decision.
This is where public relations can make the biggest impact. By gaining earned media coverage through third-party credible sources, you enhance your brand’s value and relevance with potential buyers.
Broad Reach, Targeted Approach
At LiveEcho, we have more than 30 years of experience helping B2B and B2C companies reach target audiences through earned media exposure. And that doesn’t mean the auto-generated coverage you get from a wire service.
We use carefully crafted communications to reach leading print and digital industry media and national publications your buyers read. This approach has consistently helped our clients gain meaningful exposure for their company, products or services, and leaders.
An Emphasis on Editorial
The media relations team at LiveEcho brings a background in journalistic writing and communications to the table. This means we take an editorial approach to our media outreach, delivering communications that are relevant and timely.
The result is thought leadership and credibility for your brand through:
- Company features
- Byline articles
- Spokesperson quotes
- Case studies
- Awards