You may have landed that first date—or in the case of business—brought someone to your website. But the key is offering something engaging to keep them there, and even coming back for more. Content marketing plays a crucial role in this, as its job is to not only illuminate the issue but draw buyers in to learn about the solutions.
More than just creating content on a regular basis, content marketing takes a strategic approach by crafting and distributing valuable, relevant and consistent content that attracts and retains a clearly defined audience. It also reaches buyers where they are looking, with content that speaks to their pain points, and encourages them to take the next step in the relationship.