“Content Marketing Is Like a First Date. If You Only Talk About Yourself, There Won’t Be a Second.”
David Beebe
You may have landed that first date—or in the case of business—brought someone to your website. But the key is offering something engaging to keep them there, and even coming back for more. Content marketing plays a crucial role in this, as its job is to not only illuminate the issue but draw buyers in to learn about the solutions.
More than just creating content on a regular basis, content marketing takes a strategic approach by crafting and distributing valuable, relevant and consistent content that attracts and retains a clearly defined audience. It also reaches buyers where they are looking, with content that speaks to their pain points, and encourages them to take the next step in the relationship.
UNDERSTANDING THE BUYER’S JOURNEY
Effective business writing is a core fundamental at LiveEcho. We have a talented team of communicators ready to help take your complex messages, or unique offering, and deliver communications that impact your audiences.
We first start with understanding who your buyers are, and what issues affect them day to day. We then map out a content strategy that helps address those pain points, or the decisions they face throughout the buying journey. Our various content solutions include:
- Whitepapers or ebooks
- Newsletters and email campaigns
- Case studies
- Videos and Podcasts
- Blogs
- Branded collateral
- And more