At LiveEcho, we believe branding cannot be done in isolation of market intelligence. That’s why prior to any new branding engagement, we recommend a market segmentation review and competitive analysis at the onset.
We first listen to you to understand your unique challenges and goals. Then we spend time gauging the perspectives of your employees, clients, prospects and industry influencers. Plus, we look at what your competitors are doing and saying.
Beyond your own space, it’s also critical understanding your customer’s space, and what drives them at each stage of the buying journey. Knowing the personas of those who buy from you, and where they get their information, is critical to understanding how best to reach them with a message that counts.