“WHAT WE DO NOW ECHOES IN ETERNITY.”
Marcus Aurelius
More than a prose on self-improvement, this quote is reflective of branding today. Our digital world means what’s put out there can stay for a very long time—so you must purposefully drive the message.
Your brand is your company’s DNA. It informs buyers who you are, what you do and what makes you different from your competition. And studies show differentiation is the single most important contributor to a brand’s success. Without a clear distinction for your value and the need you fill in the market, your brand message can get muddied in the marketplace–or worse, get created without you.
Market Segmentation
At LiveEcho, we believe branding cannot be done in isolation of market intelligence. That’s why prior to any new branding engagement, we recommend a market segmentation review and competitive analysis at the onset.
We first listen to you to understand your unique challenges and goals. Then we spend time gauging the perspectives of your employees, clients, prospects and industry influencers. Plus, we look at what your competitors are doing and saying.
Beyond your own space, it’s also critical understanding your customer’s space, and what drives them at each stage of the buying journey. Knowing the personas of those who buy from you, and where they get their information, is critical to understanding how best to reach them with a message that counts.
B2B Branding Specialists
Strategic branding can be challenging for B2B companies because most branding models are designed for B2C counterparts and appeal to consumers’ emotions, needs and wants. B2B branding instead targets the buyer’s clear-cut pain points while outlining how your company can meet its business objectives.
In our branding engagements, we work closely with your management team to build a strategic brand architecture that includes your core proposition, proof-points, customer experience, corporate personality and—most importantly—your differentiated value-added offering.
Additional branding services include:
- Logo design
- Tagline / message development
- Brand Guideline documents
- Market / SWOT analysis
- Sales presentation materials
- Branded collateral
