The retail technology landscape has changed significantly, as the path-to-purchase has largely shifted from an in-store to an online transaction. That doesn’t mean, however, that the brick-n-mortar transaction is gone. In fact, 50% of consumers still prefer to purchase in stores, due to the enhanced customer experience. Yet the majority (85%) will have already researched their options before setting foot in the store.
For that reason, technology tools that touch the customer during or at the point of purchase–no matter the environment–must address the needs of today’s savvier shopper while helping retailers deliver a great experience. Retail technology brands that can demonstrate they are part of the solution will see this convert to sales.