TechTrans, a leading third-party logistics company, initially tapped our team to help steer their website into the modern digital era. However, when we discovered there was no real data to support the company’s new branding direction, we recommended a deeper dive into their offering and competitive position in the market. Through a discovery session with clients and prospects, we gained invaluable information about their customers’ pain points, marketing preferences and experiences with the TechTrans team.
This exercise proved its ROI in spades, as it informed the executive team exactly what their customers are looking for, and what triggers their buying decisions. Using this data, a comprehensive marketing campaign was launched that included digital and traditional strategies designed to drive leads through the website.
Together, these initiatives have achieved year-over-year increases in organic traffic to the site, along with an increase in top 10 search results for non-branded keywords. Most importantly, the website has generated a 20% increase in leads, and has tracked more than $500K in revenue from those leads each year.