TechTrans | LiveEcho Marketing

MARKETING THAT DRIVES RESULTS

TechTrans, a leading third-party logistics company, initially tapped our team to help steer their website into the modern digital era. However, when we discovered there was no real data to support the company’s new branding direction, we recommended a deeper dive into their offering and competitive position in the market. Through a discovery session with clients and prospects, we gained invaluable information about their customers’ pain points, marketing preferences and experiences with the TechTrans team.

This exercise proved its ROI in spades, as it informed the executive team exactly what their customers are looking for, and what triggers their buying decisions. Using this data, a comprehensive marketing campaign was launched that included digital and traditional strategies designed to drive leads through the website.

Together, these initiatives have achieved year-over-year increases in organic traffic to the site, along with an increase in top 10 search results for non-branded keywords. Most importantly, the website has generated a 20% increase in leads, and has tracked more than $500K in revenue from those leads each year.

Customer Discovery

Our team conducts a thorough discovery phase including interviews with internal and external audiences to learn more about TechTrans’ perceived value, customers’ pain points, how they find information and their buying triggers.

Traffic Analysis and SEO

Prior to the website’s redesign, agency performed a complete traffic analysis, including competitive data, to help inform the direction of the new site. Agency created full SEO matrix to guide development of content during new build.

Website Redesign

Website was redesigned from the ground up, including content rewritten for search and complete site optimization. Agency also developed a refreshed logo and tagline during the rebrand.

Trade Shows

Agency researched relevant trade shows where potentials customers would be and coordinated a new booth display that aligned with the rebrand.

Front-to-Back Conversion Tracking

Website upgrade incorporated conversion tracking throughout the site, including form submissions, call tracking and more. An internal sales protocol was also established to more efficiently assign leads generated from the website to specific sales associates.

Content Marketing

To help drive SEO-rich content on the website, the Agency started writing and coordinating various blogs each month. These are written under the byline of the team’s sales associates and leaders and are shared on the company’s social channel.

Targeted Outbound Marketing

Agency developed a newsletter to help drive awareness for new TechTrans’ offerings, and to share the latest insights from the industry. Became a critical tool during the pandemic to maintain TechTrans’ role as an essential business.

Vertical Campaigns

With the goal of reaching new vertical markets, the Agency developed targeted landing pages that addressed the needs within certain industry segments. Through organic and paid search campaigns, Agency successfully drove traffic to these pages, which ultimately converted to new sales.